fanxp announces the launch of dataxp and the appointment of Constance Fouquet as CEO
A new entity to unlock the full potential of data in sports
fanxp continues its expansion and reaches a new strategic milestone with the creation of dataxp, a dedicated entity for data management and exploitation in the sports and entertainment industry. As data-related challenges grow, this initiative aims to help clubs optimize fan engagement, increase revenue, and enhance operational efficiency.
To lead this ambitious project, fanxp welcomes Constance Fouquet as partner and CEO of dataxp. With extensive experience in retail and entertainment, she will bring her expertise in audience management, digital commerce, and user experience to structure dataxp and develop its services.
dataxp: a comprehensive data approach for clubs
With dataxp, fanxp offers a structured and complete solution with a clear objective: turning data into a tangible growth driver through a combination of technology, consulting, and industry expertise. The entity is built around six key areas:
- Data collection and structuring: Establishing a robust system with SSO integration and consent management tools.
- Analysis and visualization: Implementing advanced segmentation, dynamic dashboards, and budget modeling to optimize decision-making.
- Marketing activation and fan engagement: Automating interactions, personalizing user journeys, and using targeted outreach across club ecosystems and social media.
- Revenue optimization: Leveraging predictive analytics and yield management strategies to implement dynamic pricing adapted to market demand.
- Compliance and governance: Providing regulatory support, audits, and data security measures in full compliance with GDPR standards.
- Training: Developing expertise and offering personalized support through a dedicated training center.
This integrated approach is designed to meet the specific needs of clubs by fully leveraging their data to enhance overall performance.
Constance Fouquet: retail expertise applied to sports
The appointment of Constance Fouquet as CEO reflects fanxp’s commitment to surrounding itself with experienced professionals. Her career includes strategic roles at leading companies such as Veepee and Maisons du Monde, where she held key positions in marketing and digital commerce. She has also worked in the entertainment sector, leading marketing teams at Ticketac and vente-privée entertainment.
Constance Fouquet, CEO of dataxp, states:
"I am thrilled to join fanxp to launch dataxp and provide clubs with concrete solutions to tackle their data challenges, especially as artificial intelligence opens up new and unprecedented opportunities. The strong trust established with clubs and the long-term vision of fanxp are major assets in transforming the sports and entertainment industry for the future."
Dang Tran, founder and CEO of fanxp, adds:
"With dataxp, fanxp takes another step forward in its mission to deliver excellence to its clients. This new entity, born from market demand and led by a rare industry expert, embodies our commitment to fully harnessing the power of data and turning daily insights into actionable strategies."
A strategic turning point for fanxp and its clients
With the launch of dataxp, fanxp reinforces its commitment to helping clubs navigate their digital transformation by providing innovative and high-performance solutions.
This new entity marks a major shift for the sports and entertainment industry, allowing stakeholders to strategically and efficiently leverage their data. By relying on the expertise and vision of Constance Fouquet, fanxp strengthens its commitment to innovation and delivering solutions tailored to the industry's evolving challenges.
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