RC Lens accelerates its digital transformation with fanxp

RC Lens, a historic Ligue 1 club, is taking a major step in its digital transformation by choosing fanxp. Already a user of extent payment solutions since 2021, the northern club is now undertaking a complete overhaul of its ticketing system and digital ecosystem, demonstrating its strong commitment to innovation and an enhanced fan experience.

As part of this long-term collaboration, fanxp will deploy a comprehensive and scalable digital infrastructure, integrating several key technological components:

1. Optimized ticketing system: Through dtc, RC Lens will benefit from advanced management of M-tickets, a secure secondary market, CRM integration, and dedicated APIs for the mobile app.
2. High-performance front office: With nextxp, the club will have a modern institutional website, an intelligent queuing system, and compliance with cookie regulations via Axeptio.
3. Secure digital payments: The extent solution ensures smooth and secure transactions, fully integrated with the club’s accounting systems.
4. Enhanced protection for fans: With ibxp, supporters will have access to ticket cancellation insurance, reducing risks linked to unforeseen circumstances.

This digital transformation reflects RC Lens’s commitment to leveraging recognized expertise to offer supporters an optimized and seamless fan experience.

A club with deep traditions, renowned for the passion of its supporters, RC Lens aims to blend authenticity and modernity through this digital transformation. The objective? Improve the fan experience, strengthen ticketing operations efficiency, optimize the management of interactions between the club and its community.

Antoine Delouis, ticketing director at RC Lens, states:

"We are delighted to collaborate with fanxp for the next five seasons. Partnering with a recognized expert in ticketing and digital solutions will allow the club and our ticketing teams to benefit from fanxp’s expertise, strengthening and expanding the projects we’ve developed in recent years. Committed to delivering the highest quality services to our supporters, RC Lens can now take a significant step forward by modernizing its digital ecosystem, optimizing stadium-related activities, and rapidly offering innovative services to the club’s fans."

Dang Tran, founder and CEO of fanxp, adds:

"Supporting RC Lens in its digital evolution is a tremendous honor for us. This club, deeply embedded in the history of French football, shares our values of hard work, humility, passion, and dedication. We are proud to contribute to strengthening the unbreakable bond between the ‘Sang et Or’ fans and their club through innovative and high-performance digital solutions."

This digital transformation is part of a broader strategy aimed at optimizing the fan experience with: a more fluid ticketing process, an improved user journey, enhanced transaction security.

Through this collaboration with fanxp, RC Lens continues to commit to technological innovation while staying true to its values and local heritage.

This project marks a turning point for the club, reinforcing its ambition to remain at the forefront of digital solutions in the sports industry.