For more than 10 years, fanxp has worked alongside Paris Saint-Germain to drive its digital transformation. By combining technological innovation with industry expertise, we have implemented a suite of solutions tailored to the club’s needs: ticketing, mobile app, payment management, and front-office systems.Together, we continue to push the boundaries of the fan experience, ensuring a smooth and secure journey for supporters while optimizing club revenue.
The club in numbers
Challenge
Increasing club revenue despite limited stadium capacity
How can revenue be developed when the number of seats in a stadium is fixed? This was the key question PSG faced. With consistently high demand and a limited number of seats, PSG needed innovative solutions to optimize revenue and enhance the fan experience.
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Controlling the secondary market
Unauthorized resale platforms often lead to excessive ticket speculation and security risks. PSG sought to create a secure, official resale platform.
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Reducing no-shows
Every empty seat represents lost revenue. The club needed a solution to recirculate unused tickets in a controlled and efficient way.
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Preserving the stadium atmosphere
While maximizing ticket sales was essential, PSG aimed to maintain the unique and passionate ambiance of Parc des Princes. Any resale system had to align with the club’s identity and fan experience.
Solutions
In 2013, PSG turned to fanxp for our expertise in ticketing, a field in which we had already proven our capabilities through our collaboration with Roland Garros. The club chose us for our ability to innovate and develop solutions that did not yet exist on the market.
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Internalizing the secondary ticketing market with dtc
We developed an official resale platform integrated into the dtc back-office ticketing system, allowing PSG season ticket holders to resell their tickets securely. This solution enabled the club to:
- Maintain a continuously available stock of tickets without exceeding stadium capacity.
- Optimize revenue through a dynamic fee engine.
- Control resales and segment transactions to preserve the identity of different stands while ensuring controlled pricing.
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Seamless mobile experience with bfan
- Dedicated mobile application: A space designed to simplify resale access, allowing season ticket holders to list their offers in just a few clicks.
- Real-time notifications and tracking: Users can track their sales progress directly within the application.
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Optimizing the front-office ticketing system with nextxp
- Targeted resale and purchases: Segmenting ticket listings by audience ensures smooth and secure resale management.
- Enhanced user experience: Buyers benefit from a streamlined purchasing journey, directly integrated into PSG’s front-office system.
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Financial flow management with extent
- Secure seller payments: All transactions are processed through an escrow account, ensuring reliable settlement of ticket sales.
- Automated tax documentation: The generation of required tax documents for resellers is directly integrated into the dtc back-office system.
Results
Record revenues and exceptional fan engagement
The collaboration between PSG and fanxp has generated remarkable results.
By internalizing the secondary market and optimizing ticket sales, PSG has increased its ticketing revenue from €40 million in 2013 to €170 million today. The subscription renewal rate is close to 100% thanks to the ease of ticket resale, while the improved experience and secure resale platform have strengthened fan loyalty. These successes have positioned PSG as a European leader in the sports business sector, achieving the highest per-seat revenue among major clubs, along with an exceptionally high stadium occupancy rate.
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≈ 100%
season ticket renewal rate
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99%
stadium occupancy rate in the 2023/2024 season
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325%
increase in ticketing revenue
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3 192 €
highest revenue per seat in Europe, setting a new record in the market
PSG’s case study is a true success story. In 2016, the Parisian club took a bold step: internalizing its secondary market and entrusting fanxp with the mission of developing a tailored solution.The expertise of fanxp and the technological agility of PSG led to the creation of a unique innovation model.
Every technological component deployed was designed to offer flexibility, scalability, and customization. Thanks to this strategy, PSG not only unlocked new revenue streams but also preserved the spirit of its stands.
The results speak for themselves: a surge in ticketing revenue, a record-high season ticket renewal rate, and enhanced fan loyalty. PSG, with the support of fanxp, has redefined what it means to be a leader in the sports business, proving that innovation and fan experience are the keys to sustainable success.This is not just about technology. It is about a shared vision and a strong collaboration, where the expertise of our Customer Success teams has supported PSG at every stage of its transformation.
With fanxp, every club can build its own success story. We offer customized, scalable, and innovative solutions so that each client can reach their full potential and provide their fans with the best experience possible.
Our other clients
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Olympique Lyonnais
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LOSC
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Roland Garros
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Stade Toulousain
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RC Lens
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AS Saint Etienne
