Since 2018, Stade Français Paris has established itself as a pioneer in the digital transformation of sports ticketing. As the first club to activate all fanxp solutions, it initiated a complete digital shift in the customer journey, transforming both the supporter experience and the club’s operational management.
Our collaboration has enabled Stade Français Paris to unify its digital tools and automate processes to offer supporters a seamless and efficient experience. This transition was crucial for a forward-thinking club aiming to optimize fan engagement and revenue generation.
The club in numbers
Challenge
Building a fully digital ecosystem
Stade Français Paris faced a major challenge: fragmented systems that made it difficult to manage subscriptions, ticket sales, and fan interactions. The club needed a centralized platform to simplify operations and enhance the fan experience.
- Disjointed digital tools: No unified connection between ticketing, mobile apps, the online store, and CRM.
- Complex fan account management: Making purchases and digital interactions cumbersome.
- Limited ticketing system: Lacking flexibility and failing to meet fan expectations.
- No digital engagement program: Limiting fan interaction and offer visibility.
With the ambition of optimizing its model and offering a 100% digital experience, the club needed a partner capable of structuring and implementing a scalable and robust solution.
Solutions
Stade Français Paris turned to fanxp for its expertise in sports ticketing and digital transformation. Our solutions provided seamless integration and a Single Sign-On (SSO) system, ensuring a smooth, omnichannel experience for fans.
The club has deployed the full range of fanxp solutions, each designed to meet specific needs:
-
A powerful back-office with dtc & an optimized B2C/B2B front-office with nextxp
- Unallocated seating sales for more flexible ticketing options.
- Automated season ticket renewals, streamlining the process for fans and the club.
- Full digitization of tickets, gradually replacing physical cards.
- Integrated and controlled secondary market, ensuring secure ticket resale.
- Management of external events (streaming, international matches, etc.).
- Customizable bundled offers (tickets + meals, tailored experiences).
- Gift card system implementation.
- Advanced performance tracking via BI tools and strategic reporting.
-
A fan-first mobile experience with bfan
- Single Sign-On (SSO) for a seamless omnichannel experience.
- Enhanced fan engagement with predictions, quizzes, and interactive supporter chat.
- Integrated digital wallet, allowing fans to access tickets directly via the app.
- First rugby club in France to introduce an in-app wallet, enabling entry without a physical ticket.
-
Secure payment and fund management with extent
- Segregation of funds for secondary market transactions and gift cards (ACPR compliance).
- Optimized payment options (Apple Pay) to increase transaction success rates.
- Launch of C Pay Full Services, offering a comprehensive payment solution with multiple methods, enhanced transaction tracking, and full compliance with financial regulations.
By deploying these solutions, Stade Français Paris has automated subscription management, digitized ticketing, and enhanced the omnichannel experience with SSO and in-app cashless features. The robustness and reliability of the system have simplified operations, freeing up resources for high-value strategic initiatives.
Results
The collaboration with Stade Français Paris has produced significant results: a sharp increase in the number of subscribers thanks to tacit renewal, a significant reduction in after-sales service and disputes on match nights thanks to the automation of the digital pathway, and a doubling of the number of accounts created as soon as the digital wallet was introduced. These results testify to the effectiveness of the club's digital transition, which has optimized the fan experience and improved operational performance.
-
x 3,5
revenue growth in ticketing
-
31 K
record adoption of the mobile app, from 6,000 users in 2019 to 31,000 today
-
10 K
monthly users/audience
Stade Français Paris has taken a major step forward by becoming the first rugby club to fully embrace a 360° digital strategy with fanxp. This transition has deeply transformed the fan experience and the club's operational management, contributing to a greater atmosphere at Stade Jean-Bouin and a higher occupancy rate. By combining innovation and fan involvement, the club has been able to create a positive dynamic that strengthens the loyalty of its fans and the appeal of its events.
Our support, combining innovation, automation and personalization, has been a real growth driver for the club, proving that high-performance digital ticketing is a strategic asset for professional sports.
Our other clients
-
Stade Toulousain
-
Paris Saint Germain
-
Olympique de Marseille
-
Olympique Lyonnais
-
Roland Garros
-
RC Lens
